It seems to me that in any company, large or small, you can divide the people into three broad categories. 1. The “Changers”. These are the people who use their work as a platform to “Change The World”. They go into a market and try to change it, in order to create something better, both for themselves and for the market at large. They can be the CEO or work in the mail room. Theirs is not a social position, it’s a psychological condition. 2. The “Contributors”. These are people who want to do their jobs, do it well, and get handsomely rewarded for it. They don’t necessarily see the need for “change” per se, they just want to see what works, and get it done. They want to find out who’s on the winning team, and get themselves a place on it. 3. The “Coasters”. They just want to turn up and get paid. Their lives and identities are outside their work- families, friends, hobbies etc- their job is just a means to an end; a way to pay for their “real lives” elsewhere. None of the three is necessarily better or worse than the others- we all have different needs, different agendas, different temperaments. We’ve all made different decisions about what kind of life we want to lead, what kind of compromises we’re willing to make, what kind of adventures we want to have. All roads exact their own unique toll. All choices come with a price. (via gapingvoid: “cartoons drawn on the back of business cards”
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This is why mobile devices will rule the market:
‘…We can make more money in mobile than we do in the desktop eventually… and the reason is the mobile computer is more targeted. Think about it: you carry your phone, and your phone knows all about you… we can do a very, very targeted ad. Over time we will make more money from mobile advertising… not now, but over time…’


