Jun 03 2008
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“ Google Site Search is intended for organizations that want to add Google search functionality to their websites. It has three main improvements over the former custom search offering: it allows for synonym matching, results tweaking, and indexing of so-called “dark web” content. If you a run a site that often refers to terms by their acronyms, or commonly uses different phrases to describe things, you can upload a list of synonyms to Google and it will treat them the same when a user searches within your site. If you’re a news site (like TechCrunch) that tends to place a premium on newer content, you can bias content based on its date, forcing the newest results to the top. Similarly, if you’re an online retailer or provider of some other type of content, you can give preference to results for that content (in the online retailer’s case, any product pages where visitors might go on to buy things).
